2010 is shaping up to be a nail biting year for investors. A schizophrenic US currency, exploding US deficits, the threat of rising interest rates and/or wealth destroying taxes — All have the investment class worried that a "Day of Reckoning" is coming for traditional asset values. Investors are in need of a viable alternative. Now they have it.

Buy it. Read it.
Put it to work in your portfolio, now.

The Concept

How Selling Options Can Lead To Stellar Returns In Bull and Bear Markets

For more than a century, stock and commodities traders have fueled price rises and falls at exchanges across the globe. Fortunes have been made and lost — some over the course of a lifetime, others over the course of an hour. The rules of the game are simple. Either buy low and sell high or sell high and buy low.

Investors and speculators try to profit today the same way their ancestors did many generations ago. Whether they are trading Microsoft or Exxon, Cotton or the Japanese Yen, the basic concept of investing has not changed — the bulls buy and hope the market rises, the bears sell and hope it falls.

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The caveat, of course, is that one must be on the right side of a particular market when it decides to move in it's chosen direction.

But what if a trader did not have to decide? What if he did not have to determine which way the market was going to move? What if, in exchange for giving up his chance to make a large windfall with one big move, one could free himself from the daily whims of the market and settle for making smaller, yet surprisingly consistent gains over and over? In this situation, your profits would be limited on each individual trade but your probabilities of success on any individual trade would be incredibly high.

If this type of investing sounds interesting, then the strategy of selling options might be for you.

Option traders James Cordier and Michael Gross' new book, THE COMPLETE GUIDE TO OPTION SELLING 2nd Edition (McGraw-Hill 2009) is now available to the general investment community. These authors utilize 30 years of trading experience to present the average, individual investor with a completely original, insightful and down to earth explanation of how to write option premium, why it works, how it works, what works well and what doesn't. Cordier and Gross should know. They are the cornerstones of the premier option selling brokerage in the US, Liberty Trading Group.

The book not only explains the "whys" and "hows" of option selling, but also offers a startling look into the inner workings of the trading industry — explaining why the concept of selling options has often been discouraged or downplayed to the retail investor. Real life anticdotes and colorful metaphors make the book an entertaining and easy-to-read look at an often misunderstood investment strategy. There are impressive sections on fundamentals and seasonal tendencies as the authors stress the importance of selling options in fundamentally friendly markets. More importantly, however, the second half of the book is dedicated to outlining several easy to apply option selling strategies that can allow the individual investor to stop trading like the public (which generally lose) and start trading like professional traders and commercial hedgers. It will change the way you think about your investments.

If you have ever been curious to learn more about the professional investment strategy of option selling, you have probably had precious few resources to draw upon. Up until now, there has been little quality information available on how it works, why it works, or how you, as an individual investor, can take advantage of it.

If you'd like to learn how to put the odds in your favor, or are simply curious about the investment strategy of selling options, pick up a copy of The Complete Guide to Option Selling at your local bookstore or order online today.

You'll never look at investing the same way again!